Traditionally a CRM space is used to store additional details for your passengers travelling, information such as loyalty programs, passport details even credit card details can be entered at the time of booking and will be stored in the Pax CRM.
The Pax CRM application also allows storage for details of clients who may not have made a booking, instead they may have requested brochures or made an enquiry allowing you to store their contact information too.
This application allows organisations to quickly access client personal and profile details for those passengers who have previously travelled, and keep records current in a central database instead of storing the information within individual bookings.