The CRM (Customer Relationship Management) System allows collection and storage / retrieval of data at an individual booking passenger level. Some types of information stored — contact details, passport details etc. are in a fixed format under the FITs Pax Travelling/Pax tab or Groups/Rooming List/Pax Names.
Specific types of data - e.g., Loyalty Programs, Dietary Requirements, Additional Passport / Visa Details etc - can be set up as Profile Entry Types and Profile Entry Codes attached to the Profile Entry Types - e.g., Vegetarian, Gluten Free, Vegan etc would be Profile Entry Codes stored against the Dietary Requirements Entry Type.